PR Tips for Tech Companies - Los Angles Public Relations - The Hoyt Organization

PR Tips for Tech Companies Entering The Automotive Market

I used to work for a tire company and now I work for a device producing company – yet it’s the same brand: Continental. A tire still very much comes in the same shape as it has before, but it is increasingly saturated with sensors. Tires are becoming part of the ecosystem commonly called a… Continue reading PR Tips for Tech Companies Entering The Automotive Market

Six Reasons Why Sustainability Matters for all Companies - Los Angeles Public Relations -The Hoyt Organization

Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

Not only because of overall societal sentiment, but also because many investors nowadays do not want to invest in a company that has a poor ESG (Environment, Social, Governance) performance (Note: ESG is investor speak for sustainability). This means those companies that truly care about ESG issues are seen as responsible – and consequently have… Continue reading Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

2020- The Year of Crisis - Crisis Management Public Relations -The Hoyt Organization

2020 – The Year of Crisis

As we reflect on 2020, we all spent the better part of nine months and counting making sense of – and living through – a global pandemic, a long overdue national reckoning around racial equity and social justice, and a contentious U.S. presidential election and persistent (daily, if not hourly) attacks on American democracy by… Continue reading 2020 – The Year of Crisis

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How PR Will Absorb the Social Sphere in the 2020s

Social media and how we use it have come a long way. Just look at Facebook’s path from Ivy League university students to the ability to claim 2.7-billion monthly active users. That disruption and tidal wave of innovation is far from over, though. In so many ways, it has really only just begun and both… Continue reading How PR Will Absorb the Social Sphere in the 2020s

Companies Should Invest into PR and Digital in 2021 - Los Angeles Public Relations - The Hoyt Organization

Companies Should Invest into PR & Digital in 2021 and Beyond

Now more than ever, reaching your target market on a consistent basis and cutting through the clutter to get their attention becomes paramount. There is an increased reliance on the internet, for sure, since many people remain working from home, minus the interactions or distractions of their co-workers in an office setting. They are reading… Continue reading Companies Should Invest into PR & Digital in 2021 and Beyond

How to Create a Winning Real Estate Public Relations Strategy

Here’s How It’s Done Every strategic public relations plan requires identifying goals and objectives. You need to know what you are trying to accomplish before you start creating PR and marketing materials. For instance, if you have a newly renovated office building your goal may center on increasing awareness of the upgraded space to attract… Continue reading How to Create a Winning Real Estate Public Relations Strategy

Expanding One of the Nation’s Top Four Residential Brokerage Firms into the West

The Challenge THO needed to leverage Douglas Elliman’s East Coast reputation to firmly establish, and quickly grow, roots in the West. The goal: expand its reputation and recruit and retain the top agents in both Colorado and California to bring listings and clients to their roster. The Solution Attracting and retaining top talent in the… Continue reading Expanding One of the Nation’s Top Four Residential Brokerage Firms into the West

How to ensure social media success for real estate (part 3)

Analyzing What Worked Best Most of the platforms will allow you to see analytics natively, meaning within their own platform. Beyond just figuring out which posts do the best (like a beautifully staged kitchen or courtyard vs. tile flooring or smaller details), you can figure out what kinds of listings are resonating with different demographics… Continue reading How to ensure social media success for real estate (part 3)

How to Ensure Social Media Success for Real Estate (Part 2)

As a general rule of thumb, people tend to check their social media at a few different points during the day: when they wake up/during breakfast, during a lunch break, right after work, and before bed. That gives you a general idea of what time to post. You can tailor it for your time zone… Continue reading How to Ensure Social Media Success for Real Estate (Part 2)

Public Relations Firms Specializing in Real Estate

You don’t want a public relations firm to guess their way to success. Communicating strategically for a business specializing in real estate is not something that you can figure out as you go. You know this, your business knows this, and PR firms with proven experience in real estate know this. The industry is far… Continue reading Public Relations Firms Specializing in Real Estate