Social Media Marketing is a Game Changer – and here’s why

Social media becoming a daily staple for social connection, personal networking and building brands has brought forth the opportunity for marketing. Now, we are able to target ads in a way that was never before possible.  Social media marketing has changed how we market and target. Every time some creates a social media account they… Continue reading Social Media Marketing is a Game Changer – and here’s why

What COVID-19 Taught Us About Communications

1. The pandemic has shifted what people value. Sweats have replaced business suits. With the stay at home order, no one is commuting. While the new normal is sure to be a blend of where we are now, and where we were, there will be a balance of what people truly want to see. That… Continue reading What COVID-19 Taught Us About Communications

Expand Your Monitoring, and Brand, With Social Listening Tools

As a result, the coronavirus is even changing how we view and discuss brands as some of our favorite stores and restaurants are closed, and we rely more and more on the service of grocery store workers who have become essential in our ability to manage the pandemic. Just thinking about the possibility of monitoring… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools

What if we turned the Covid-attitude into sustainable corporate behavior?

Usually deemed as opportunistic, and even cynical, corporate communication has managed to avoid the pitfall of societal exploitation. In fact, the media and social networks are full of relevant initiatives. These actions are not only useful and generous, but they also legitimize the ever-so-challenged concepts of corporate purpose, social utility and CSR commitments. The total… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?

Great Ways to Volunteer During the Global Pandemic

1. Make Sack Lunches to Deliver to Your Local Homeless Shelter Next time you go grocery shopping (which is now about once a week), grab some extra supplies to make sack lunches for homeless people in need. One batch is 10 lunches that you can then drop off at a contactless location. Your local shelter will… Continue reading Great Ways to Volunteer During the Global Pandemic

Cocktails to Drink During COVID-19

Let us know if you enjoyed these cocktails or have any other cocktails you’d like to share!

Team Bonding While Working Remotely

Happy Hour  Once a week, host a zoom call with your team to catch up and chat about anything besides spreadsheets and deadlines. It’s a great way to kick off the weekend and celebrate with the cohort that helped you achieve goals all week. Whether everyone joins the call with a cocktail or mocktail in… Continue reading Team Bonding While Working Remotely

Media Monday: Los Angeles Times Real Estate Editor Roger Vincent

Born and raised in Sacramento, shortly after graduating from college, he decided to head to Los Angeles where he landed a job at the Los Angeles Business Journal as the first real estate columnist they ever had. He then became the founding editor of the California Real Estate Journal, and in 1996 he joined The Los Angeles Times. The Hoyt… Continue reading Media Monday: Los Angeles Times Real Estate Editor Roger Vincent

How to Work From Home While Watching Your Kids

1. Communicate Before you begin working from home, make sure your employer knows that your children will be at home with you. It is more than likely that your work will get interrupted at some point, so it is best to make sure your boss is aware of the situation. Not only should you have… Continue reading How to Work From Home While Watching Your Kids

How to Network While Social Distancing

Here are three ways to network while social distancing. Strengthen Existing Connections Now more than ever, reach out to people in your immediate circle. Anything from following up on a request to simply saying hi will go a long way. Now is also a great time to reach out to those you have fallen out… Continue reading How to Network While Social Distancing

10 Tips for Video Conference Meetings from Home

Be sure you have a good connection – A stable, fast and reliable Internet connection is key to any successful video conference meeting. If you’ve found that your home Internet is prone to “go out,” you will want to make sure that you are sitting near your router or, better yet, use a hard wire connection.… Continue reading 10 Tips for Video Conference Meetings from Home

3 Reasons Why Thinking Small in the Big City Could be a Good Investment

What is a small-lot development? A small-lot subdivision is a project with multiple free-standing single-family homes on smaller than conventionally-sized home lot. These homes are more affordable while making density more appealing. Small-lot homes may be attached or separate, with as little as 3- to 5-foot side yards between homes – per the Los Angeles… Continue reading 3 Reasons Why Thinking Small in the Big City Could be a Good Investment

CA SB50 Dies in the Senate – Again

CA SB50 would apply to multifamily developments within a quarter-mile radius of a bus stop, and a half-mile radius of a rail stop.  California needs to build 3.5 million homes by 2025 to end housing shortage. California loses $140B annually due to the housing shortage; more than $90B in missing construction investment and more than $50B… Continue reading CA SB50 Dies in the Senate – Again

What the Tariff and Trade War Means for Real Estate

Despite negotiations, it is likely we will see even more tariffs go into effect. This creates waves of uncertainty for the real-estate industry, which relies on China for a big chunk of its building materials. For example, Chinese imports to the U.S. in 2017 accounted for 42% (by value) of all electrical machinery and equipment. Similarly,… Continue reading What the Tariff and Trade War Means for Real Estate

How Healthcare Providers Can Communicate With The Community

When we think of social media management or public relations and the industries that need it the most, we often think of major corporations. The example that often comes to mind is BP and the crisis management after the infamous oil spill in 2010 in the Gulf of Mexico. But it is not just billion-dollar… Continue reading How Healthcare Providers Can Communicate With The Community