7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged

The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Not to mention, new interaction trends and platforms have come up. This has made creating social media content more complex and nuanced. With so many changes in the social media landscape, it’s… Continue reading 7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged

How Search Generative Experience Will Change Digital Marketing

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. The change rate is substantially higher than the typical rate digital marketers are used to. This is especially true when we consider the core aspects of SEO – content creation and optimization. Google is the industry… Continue reading How Search Generative Experience Will Change Digital Marketing

Rebranding a Real Estate Development Company Within a Six-Weeks 

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market.  The firm was expanding into the development company market and was on the verge of making its first expansion. While the company was keeping its name, it was clear that it was to become a ‘new’ Mountain Funding.… Continue reading Rebranding a Real Estate Development Company Within a Six-Weeks 

How We Create Successful PR Campaigns For The Healthcare Industry

Healthcare is one of the USA’s fastest-growing and most competitive industries. Investing in PR helps healthcare organizations maximize reach and influence, keeping competition at bay. With the right strategies, you can attract potential customers, build rapport with current customers, and cultivate industry authority and respect. That said, the ever-evolving healthcare and media landscapes make it… Continue reading How We Create Successful PR Campaigns For The Healthcare Industry

One Million Dollar Plus: Reaching a High-Net-Worth Audience

As an ultra-luxury financing advisory firm, One Million Dollar Plus wanted to upgrade their digital marketing presence and build brand awareness specifically to reach a high-net-worth audience seeking to refinance their real estate.  They turned to THO to serve as their strategic communications partner, to map out a plan to make it happen. The Challenge… Continue reading One Million Dollar Plus: Reaching a High-Net-Worth Audience

Positioning a Historically Black Graduate University for Future Growth

When Charles R. Drew University of Medicine and Science (CDU) was about to embark on an exciting new path, they turned to THO. Our task was to create the communications roadmap to position the University on a national level, raising the awareness of the institution to not only more potential students, but to their own… Continue reading Positioning a Historically Black Graduate University for Future Growth

Beginners Guide To GA4 Reports For Public Relations

Tracking campaign performance is important for PR professionals. Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console. In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023. This announcement was met with… Continue reading Beginners Guide To GA4 Reports For Public Relations

Reputation Management Thought Leadership - The Hoyt Organization

Reputation Management Thought Leadership

If you want to transform your brand, then you must embrace reputation management. What is reputation management? It is the practice of monitoring, safeguarding and improving a company’s image or standing. It involves strategically managing how you communicate online, ensuring your brand is seen in the best possible light. To be successful at reputation management,… Continue reading Reputation Management Thought Leadership

How Branding And SEO Work Together

Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. This can drive organic growth, increase visibility, and strengthen customer loyalty and trust. Ultimately, using these two strategies together leads to tremendous success in… Continue reading How Branding And SEO Work Together

What Brands Need To Know About Marketing In The Metaverse

What Brands Need To Know About Marketing In The Metaverse

The metaverse is more than just a trending buzzword. If you were around during the birth of social media and digital marketing, you know big things are coming. Statista reports that there are currently over 4.2 billion active social media accounts. Another study determined that 93% of all marketers use social media to market businesses.… Continue reading What Brands Need To Know About Marketing In The Metaverse

How to Market to Gen-N - Los Angeles Public Relations - The Hoyt Organization

How to Market to Gen-N

If the Coronavirus pandemic has taught us anything it’s that we need to adapt to survive. The world of e-commerce did just that by creating a contactless, convenient shopping experience. The result: Generation Novel or Gen-N. The evolution of an entirely new consumer from the introduction of conveniences like curbside pickup and click-and-collect. But, the… Continue reading How to Market to Gen-N

Combining Digital Marketing and Public Relations For Success

Have you been wondering about the effectiveness of your company’s marketing strategies? In our ever-changing technical landscape, marketing techniques continue to become integrated. Digital media has become an essential tactic. Many businesses have found success combining public relations and digital marketing strategies. In this article, we will show you how to combine the best of… Continue reading Combining Digital Marketing and Public Relations For Success

Why Schools Need Public Relations- Los Angeles Public Relations - The Hoyt Organization

Why Schools Need Public Relations

Academic institutions and schools have gone through one of the most tremendous shifts in history in 2020. Teaching has moved into another dimension with virtual teaching hampering traditional learning techniques. Is it effective? What are schools doing to make sure their ‘client’ – the students, teachers, parents – are still learning and achieving grade and… Continue reading Why Schools Need Public Relations