In this day and age, there are a plethora of company dress codes. Each workplace has its own vibe and standards. Some of these dress codes are ingrained in the type of work – for example, financial firms must wear business formal suits, whereas tech companies tend to do the whole T-shirt and jeans with… Continue reading The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays
Have a good calendar This may seem like common knowledge, but many people just fly by the seat of their pants when it comes to social media. This can be attributed to the fact that personal accounts tend to involve less planning and more spontaneity. Having a schedule in place is imperative to maintaining a… Continue reading Six Tips for Managing Social Media for a Business, Client or Brand
In our office, we’re lucky to have many strong women coming from a range of backgrounds. Public Relations is a female-dominated profession, with women making up 61.3% of the industry. One thing that we each have in common, aside from our job, is that we were each impacted, mentored and empowered by other women throughout… Continue reading 7 Pieces of Advice on Public Relations
Public relations and strategic communications, whether it’s in print, online, or simply via social media in 280 characters or less, can be a daunting and sometimes scary business. Crises arise, promotions happen, companies hire and fire, and transactions and mistakes are made daily. There are many nuances involved: from storytelling, to pitching, to ensuring the… Continue reading Behind Every Great Public Relations Professional, There’s a Solid Office Manager
Let’s face it. It’s much more difficult to pack when you’re a woman. While men get by with a suit and one pair of shoes, and perhaps extra shirts and a workout outfit, women come equipped with skirts or a dress, jackets, pants, casual outfits, and the list goes on. In fact, sometimes it’s just… Continue reading 10 Tips That Will Make Your Business Travel a Success
Ask any couple celebrating a milestone wedding anniversary — 10, 25 or 50 years – the key to their longevity, the response is most often: communication, respect and honesty. Naturally, wisdom that is commonplace in our personal relationships easily translates to our professional lives. Yet too often, our colleagues, business partners, customers and even competitors… Continue reading Valentine’s Day Advice for a Long, Healthy Relationship with Media
When you are participating in an interview, the primary goal is to ensure that an accurate, positive story is curated. You want to make sure that the information being provided is error-free and that it paints you, your client or your company in a positive light. It happens to the best of us – sometimes… Continue reading What to Do When You Hang up the Phone After an Interview and Realize You’ve Provided False Information
Skype-Jack (verb): When children, pets, or other disruptive forces interfere with a live on-camera interview as it’s being broadcasted, streamed or recorded. If you get Skype-jacked, no one will remember anything you said before or after. They will only remember how you handled it. Golden State Warriors Guard Stephen Curry, an NBA Most Valuable Player… Continue reading What To Do When You’re Skype-Jacked?
Public relations, marketing and communications professionals – the really good ones, anyway – are notorious for ignoring their own advice. We correctly insist, in no uncertain terms, that clients’ websites, blogs, media relations, social media programs, and countless other communications tools are key to giving clients a digital advantage over their competitors. Day in and… Continue reading The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes
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