Author: hoytorg

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Inspiring Travel Industry Influencer Campaigns

Influencer marketing has revolutionized the travel and tourism industry in very different ways, as you’ll see from these 4 inspiring influencer marketing campaigns. 4 Inspiring Influencer Marketing Campaigns Canadian Brand Sun Peaks Tell Their Stories Through Adventure Photography On Social Media Effective storytelling with compelling narratives establishes the connection between your brand and your audience.… Continue reading Inspiring Travel Industry Influencer Campaigns

The Essential Role Of Public Relations For Doctors

It is common knowledge that PR is a huge factor in corporations and enterprises. It also plays a significant role in charitable organizations and nonprofits. But it is just as crucial for doctors and other medical professionals. Public relations experts can advise you on how best to market your services, deal with the public, and… Continue reading The Essential Role Of Public Relations For Doctors

Recent Google Core Update: What Is Helpful Content?

Understanding The March 2024 Core Update Google is updating its core ranking systems to better evaluate if webpages are unhelpful or provide a poor user experience. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. Google… Continue reading Recent Google Core Update: What Is Helpful Content?

Executing An Effective Non-Profit PR Strategy

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. In this guide, we’ll walk you through the key steps to executing an effective non-profit PR strategy. 7 Steps For Executive… Continue reading Executing An Effective Non-Profit PR Strategy

Public Relations Guide To Utilizing Google Alerts

This is exactly what Google Alerts does. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Thinking about adopting Google Alerts as part of your PR strategy? Here is a guide on how to utilize it effectively. What Is Google Alerts? Google Alerts is a free online service… Continue reading Public Relations Guide To Utilizing Google Alerts

Leveraging Influencer Power For PR Success

Social media celebrities can have large numbers of highly engaged followers, who are likely to be very transactional when presented with a product or service by an influencer. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Read on to find out. The… Continue reading Leveraging Influencer Power For PR Success

A Comprehensive Guide To Healthcare Public Relations Strategies for 2025

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in… Continue reading A Comprehensive Guide To Healthcare Public Relations Strategies for 2025

How To Write A Press Release That Gets Noticed

This article aims to guide you through the essential elements of a compelling press release, offering practical advice and insider tips to ensure your news not only gets noticed but also inspires action. So, how can you write a press release that gets noticed? This article presents the top tips for writing effective press releases.… Continue reading How To Write A Press Release That Gets Noticed

Build Your Brand With Effective Storytelling

As humans, we are hardwired to respond to stories. From the tales told around a campfire to the latest blockbuster movie, we crave narratives that engage us emotionally and intellectually. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your… Continue reading Build Your Brand With Effective Storytelling

5 Tips For Responding To Negative Online Reviews

However, negative online reviews are not all doom and gloom for your business. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation, but only if you… Continue reading 5 Tips For Responding To Negative Online Reviews

Going Deeper With LinkedIn For Public Relations Success

Over the past two years, this platform has changed its algorithm and features, making it an even more valuable resource for PR success. Recent algorithm updates on LinkedIn prioritize content that distributes expertise or advice and bolsters connections with known contacts. Additionally, there’s been a significant uptick in content sharing and engagement, alongside a shift… Continue reading Going Deeper With LinkedIn For Public Relations Success

Brand Strategy Best Practices For Cannabis Businesses

Without a proper brand strategy, it will be difficult for cannabis businesses to differentiate themselves from competitors. They will also have a harder time building brand awareness and establishing customer loyalty. Wondering how to build the perfect brand strategy for your cannabis business? Here are some best practices to consider. 5 Best Practices For Your… Continue reading Brand Strategy Best Practices For Cannabis Businesses

Boosting Student Enrollment in Higher Education With Public Relations

Higher education institutions that build mutually beneficial relationships with their target audiences position themselves to differentiate from the crowded field. Partnering with an experienced and proven public relations agency that can strategically craft messaging, work with media and lift branding, will give institutions an edge in attracting students and increasing enrollment. However, not just any PR strategy… Continue reading Boosting Student Enrollment in Higher Education With Public Relations

Don’t Miss The Gen-Z Driven PR Opportunity In 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. They’re also the first generation to be truly globalized as they have grown with access to information from all corners of the world at any given time. Therefore, they’re more culturally aware and open-minded than… Continue reading Don’t Miss The Gen-Z Driven PR Opportunity In 2024

Building Confidence In Your Public Relations Pitch

Research shows that the first seven seconds of your interaction are critical in shaping perception. When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute.  During these few seconds, listeners notice how you engage with them and your body language, voice and… Continue reading Building Confidence In Your Public Relations Pitch

HOW CAN WE HELP?

  • Strategic Communications
  • Social & Digital Media Strategies
  • Crisis Communications
  • Targeted PR
  • Creative Services
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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign.  This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

Exclusive Insight into Industry Strategies and Trends

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awards and accolades

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A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.

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