Building Confidence In Your Public Relations Pitch

Research shows that the first seven seconds of your interaction are critical in shaping perception. When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute.  During these few seconds, listeners notice how you engage with them and your body language, voice and… Continue reading Building Confidence In Your Public Relations Pitch

How To Craft a Value Proposition For a Brand - The Hoyt Organization

How To Craft A Value Proposition For A Brand

What Is A Value Proposition? A value proposition is a statement that summarizes the benefits and economic value of a product or service for a customer. It explains why customers should choose your brand over competitors and why they should buy from you. When creating your value proposition, you need to identify a pain point… Continue reading How To Craft A Value Proposition For A Brand

Reputation Management Thought Leadership - The Hoyt Organization

Reputation Management Thought Leadership

What Is Thought Leadership? Thought leadership refers to demonstrating expertise in an area by delivering authentic and insightful content. This content can come in the form of articles, podcasts, videos, or webinars. The goal of thought leadership is to provide a unique perspective on something that helps others understand it better. How Thought Leadership Impacts… Continue reading Reputation Management Thought Leadership

Design and Architecture Public Relations

About Public Relations For Design and Architecture Firms By investing in public relations, design and architecture firms will benefit not only their own companies but also those associated with the project. Construction workers, builders, contractors the architect and the people who will eventually occupy the building will all get credit for their great taste in… Continue reading Design and Architecture Public Relations