Social Media Marketing is a Game Changer – and here’s why

Social media becoming a daily staple for social connection, personal networking and building brands has brought forth the opportunity for marketing. Now, we are able to target ads in a way that was never before possible.  Social media marketing has changed how we market and target. Every time some creates a social media account they… Continue reading Social Media Marketing is a Game Changer – and here’s why

What COVID-19 Taught Us About Communications

1. The pandemic has shifted what people value. Sweats have replaced business suits. With the stay at home order, no one is commuting. While the new normal is sure to be a blend of where we are now, and where we were, there will be a balance of what people truly want to see. That… Continue reading What COVID-19 Taught Us About Communications

Expand Your Monitoring, and Brand, With Social Listening Tools

As a result, the coronavirus is even changing how we view and discuss brands as some of our favorite stores and restaurants are closed, and we rely more and more on the service of grocery store workers who have become essential in our ability to manage the pandemic. Just thinking about the possibility of monitoring… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools

What if we turned the Covid-attitude into sustainable corporate behavior?

Usually deemed as opportunistic, and even cynical, corporate communication has managed to avoid the pitfall of societal exploitation. In fact, the media and social networks are full of relevant initiatives. These actions are not only useful and generous, but they also legitimize the ever-so-challenged concepts of corporate purpose, social utility and CSR commitments. The total… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?

Great Ways to Volunteer During the Global Pandemic

1. Make Sack Lunches to Deliver to Your Local Homeless Shelter Next time you go grocery shopping (which is now about once a week), grab some extra supplies to make sack lunches for homeless people in need. One batch is 10 lunches that you can then drop off at a contactless location. Your local shelter will… Continue reading Great Ways to Volunteer During the Global Pandemic

Cocktails to Drink During COVID-19

Let us know if you enjoyed these cocktails or have any other cocktails you’d like to share!

Team Bonding While Working Remotely

Happy Hour  Once a week, host a zoom call with your team to catch up and chat about anything besides spreadsheets and deadlines. It’s a great way to kick off the weekend and celebrate with the cohort that helped you achieve goals all week. Whether everyone joins the call with a cocktail or mocktail in… Continue reading Team Bonding While Working Remotely

Five ways to destress in a stress-inducing industry

Write everything down With countless deadlines, names, and bits of information floating around, set yourself up for success by simply writing down pertinent details or tasks that need to get done. Whether you go through these notes at the end of every day or once a week, you’ll never have to worry about forgetting something.… Continue reading Five ways to destress in a stress-inducing industry

Valentine’s Day Advice for a Long, Healthy Relationship with Media

Ask any couple celebrating a milestone wedding anniversary — 10, 25 or 50 years – the key to their longevity, the response is most often: communication, respect and honesty. Naturally, wisdom that is commonplace in our personal relationships easily translates to our professional lives. Yet too often, our colleagues, business partners, customers and even competitors… Continue reading Valentine’s Day Advice for a Long, Healthy Relationship with Media