When thinking of the ideal PR strategy, a people-centric marketing approach, thought leadership articles, and promo events may come to mind. It may not be outright obvious at first, but for these PR tactics to be truly effective, every single one of them should be localized. Search engine optimization can do exactly that, which is… Continue reading How To Optimize Your PR Strategy With Local SEO
Managing a non-profit is very challenging. To succeed it requires dedicated staff, fund raising skill and a high level of focus on organizational detail. Having an optimized website helps alleviate some of the load. By improving your website performance, you will attract more visitors through organic search and referrals from offsite social assets. This will… Continue reading 5 Ways To Improve Your Non-Profit Website Performance
The financial services industry covers a broad range of businesses that include insurance, money management and digital banking. Financial services public relations help build businesses’ financial reputation. For instance, financial services PR can announce your company’s performance and showcases relationships with investors. PR is essential to bring credibility to your audience and improve a brand’s… Continue reading What Is Financial Services PR and Why Is It Important?
By Public Relations Global Network (PRGN) The Hoyt Organization is proud to be the Los Angeles area partner of Public Relations Global Network (PRGN), a network of 50 hand-selected public relations firms. Recently, PRGN hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” To learn more about this event, please… Continue reading Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead
By David Landis – Landis Communications Inc. (LCI) I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). Our marketing communications agency, Landis Communications Inc. in San Francisco, celebrates 30… Continue reading Six Tips: How SEO Can Power Your New Business Strategy