There are millions of websites and brands out there trying to reach the same customers and clients that you are. So, what sets your website apart from the others? If we have learned anything from 2020, it is that online marketing is more important than ever before. As people were locked in their homes, online… Continue reading 5 Reasons Why You Need A Blog For Your Company
By Philip Hauserman – The Castle Group What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. Crisis communications… Continue reading 2020 – The Year of Crisis
By Alessandra Malvermi – Sound Public Relations The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active… Continue reading Female leadership and PR: What have they in common?
Global communications group elects new officers during first virtual bi-annual meeting As the Los Angeles area partner agency, The Hoyt Organization is pleased to announce the slate of new Public Relations Global Network (PRGN) officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s… Continue reading Public Relations Global Network Elects Robert Bauer as President