By Andy See – Perspective Strategies | June 28, 2021 At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However, many make the mistake that PR can help them solve a… Continue reading The Best PR Can’t Replace Real Leadership
The Hoyt Organization is the Los Angeles partner agency of the Public Relations Global Network (PRGN). THO has the capabilities of an international PR agency, while maintaining the hands-on, specialized services that have made us a top Los Angeles area public relations firm. We successfully service local, national and international companies. (PRGN) announced the slate… Continue reading Public Relations Global Network Elects Alexandra Dinita as President
By Natalie Ghidotti – Ghidotti | April 12, 2021 Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in the headlines or gets managed internally, everyone… Continue reading The New Chapters You Should Add to Your Crisis Communications Handbook After Covid-19
By Brianne Miller – Landis Communications Inc. (LCI) You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today.… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role
By Lauren Reed – Reed Public Relations Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram… Continue reading How to Find Micro-Influencers That Match Your Brand
By Natalie Ghidotti – Ghidotti It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19
By Keri McIntosh – The Castle Group Once upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events. Ready or not, hybrid events are in your future; depending on where… Continue reading How to Successfully Host a Hybrid Event
By Michelle Lyng – Novitas Communications There are five crises to watch for in 2021. It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises… Continue reading The Five Crises to Watch for in 2021
By Philip Hauserman – The Castle Group What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. Crisis communications… Continue reading 2020 – The Year of Crisis
By Natalie Ghidotti – Ghidotti Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the… Continue reading How PR Will Absorb the Social Sphere in the 2020s
By C.L. Conroy – The Conroy Martinez Group As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line. As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course,… Continue reading Companies Should Invest into PR & Digital in 2021 and Beyond
By Public Relations Global Network (PRGN) The Hoyt Organization is proud to be the Los Angeles area partner of Public Relations Global Network (PRGN), a network of 50 hand-selected public relations firms. Recently, PRGN hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” To learn more about this event, please… Continue reading Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead
By David Landis – Landis Communications Inc. (LCI) I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). Our marketing communications agency, Landis Communications Inc. in San Francisco, celebrates 30… Continue reading Six Tips: How SEO Can Power Your New Business Strategy
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