Tag: Public Relations

Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

Rolling out a traditional PR strategy isn’t enough anymore. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. In this article, you will learn why traditional PR tactics alone are not sufficient to support your practice’s growth and visibility in the market. You will also gain insights… Continue reading Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

Harnessing PR to Navigate the Complexities of the Healthcare Industry

Skilled PR professionals know how to build trust, manage crises, and strengthen relationships with the public and industry stakeholders, which lead to quality outcomes. The Critical Role of PR in Healthcare: Why It Matters Health PR focuses on clear, empathetic communication to simplify complex medical information and address concerns. It’s crucial in areas like patient… Continue reading Harnessing PR to Navigate the Complexities of the Healthcare Industry

How PR Can Combat Misinformation and Disinformation

Misinformation refers to incorrect information, while disinformation is intentionally using fake information. To combat both, there are a few proactive PR steps to take.  3 PR Strategies For Combating Misinformation Understand How AI Works AI is developing at a rapid rate, and it is imperative to keep up with its capabilities, and understand how it… Continue reading How PR Can Combat Misinformation and Disinformation

Why Public Relations Is Essential For The Travel and Hospitality Industry

Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow. The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust… Continue reading Why Public Relations Is Essential For The Travel and Hospitality Industry

Media Management Tips For C-Suite Executives

Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. It’s easy to lose one’s chain of thoughts and deliver non-factual information that may be used against the company. Media training prepares… Continue reading Media Management Tips For C-Suite Executives

Mastering Media Relations: Tips To Increase Media Coverage

If your business struggles with gaining media coverage and visibility, we are here to help. You can turn around your situation by mastering media relations. This article shares expert media relations tips to help you master media relations and boost your business’s coverage.  5 Tips To Boost Media Coverage 1. Have a Press or News… Continue reading Mastering Media Relations: Tips To Increase Media Coverage

The Essential Email Marketing Guide for Higher Education

Email marketing has existed for decades and is still a crucial tool for businesses, including higher education institutions. Why Email Marketing Matters in Higher Education Unaffected By Algorithms One of the main reasons why email marketing is still relevant and important in higher education is its directness. Unlike social media, where algorithms determine which users… Continue reading The Essential Email Marketing Guide for Higher Education

The Importance Of Authorship In Travel Brand Content

What can your travel brand do to meet these guidelines and rank high on search engines? The answer lies in demonstrating that your writers are experienced and insightful individuals. One of the ways you can do this is through authorship.  Read on to discover what authorship is and why it matters in travel brand content.… Continue reading The Importance Of Authorship In Travel Brand Content

Effective Communication Strategies For Mental Health Advocacy

Proper communication skills can help you articulate your message, engage audiences, and inspire positive change.  Let’s look at the most effective communication strategies for your mental health advocacy campaigns. 5 Communication Strategies For Mental Health Advocacy Campaigns 1. Consistent And Ongoing Outreach Consistent and ongoing outreach is crucial for spreading awareness about mental health advocacy.… Continue reading Effective Communication Strategies For Mental Health Advocacy

Inspiring Travel Industry Influencer Campaigns

Influencer marketing has revolutionized the travel and tourism industry in very different ways, as you’ll see from these 4 inspiring influencer marketing campaigns. 4 Inspiring Influencer Marketing Campaigns Canadian Brand Sun Peaks Tell Their Stories Through Adventure Photography On Social Media Effective storytelling with compelling narratives establishes the connection between your brand and your audience.… Continue reading Inspiring Travel Industry Influencer Campaigns

The Essential Role Of Public Relations For Doctors

It is common knowledge that PR is a huge factor in corporations and enterprises. It also plays a significant role in charitable organizations and nonprofits. But it is just as crucial for doctors and other medical professionals. Public relations experts can advise you on how best to market your services, deal with the public, and… Continue reading The Essential Role Of Public Relations For Doctors

Recent Google Core Update: What Is Helpful Content?

Understanding The March 2024 Core Update Google is updating its core ranking systems to better evaluate if webpages are unhelpful or provide a poor user experience. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. Google… Continue reading Recent Google Core Update: What Is Helpful Content?

Executing An Effective Non-Profit PR Strategy

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. In this guide, we’ll walk you through the key steps to executing an effective non-profit PR strategy. 7 Steps For Executive… Continue reading Executing An Effective Non-Profit PR Strategy

Public Relations Guide To Utilizing Google Alerts

This is exactly what Google Alerts does. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Thinking about adopting Google Alerts as part of your PR strategy? Here is a guide on how to utilize it effectively. What Is Google Alerts? Google Alerts is a free online service… Continue reading Public Relations Guide To Utilizing Google Alerts

Leveraging Influencer Power For PR Success

Social media celebrities can have large numbers of highly engaged followers, who are likely to be very transactional when presented with a product or service by an influencer. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Read on to find out. The… Continue reading Leveraging Influencer Power For PR Success

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign.  This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

Exclusive Insight into Industry Strategies and Trends

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A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.

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