What Are The 7 Barcelona Principles Of Public Relations?

An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. The International Association for Measurement and Evaluation of… Continue reading What Are The 7 Barcelona Principles Of Public Relations?

Using Data and Analytics To Increase Brand Awareness

5 Ways to Boost Brand Awareness With Data and Analytics Manage Social Media Channels Utilizing your social media pages is a great way to boost awareness. Not only do these platforms have enormous reach, but they also provide a wealth of built-in data and analytical tools. These tools enable you to track metrics, such as… Continue reading Using Data and Analytics To Increase Brand Awareness