How We Create Successful PR Campaigns For The Healthcare Industry

Healthcare is one of the USA’s fastest-growing and most competitive industries. Investing in PR helps healthcare organizations maximize reach and influence, keeping competition at bay. With the right strategies, you can attract potential customers, build rapport with current customers, and cultivate industry authority and respect. That said, the ever-evolving healthcare and media landscapes make it… Continue reading How We Create Successful PR Campaigns For The Healthcare Industry

How to Market to Gen-N - Los Angeles Public Relations - The Hoyt Organization

How to Market to Gen-N

If the Coronavirus pandemic has taught us anything it’s that we need to adapt to survive. The world of e-commerce did just that by creating a contactless, convenient shopping experience. The result: Generation Novel or Gen-N. The evolution of an entirely new consumer from the introduction of conveniences like curbside pickup and click-and-collect. But, the… Continue reading How to Market to Gen-N

Using Data and Analytics To Increase Brand Awareness

Data analytics tools have become an increasingly important instrument in a brand’s arsenal. With such a wealth of data online, it would be a waste to not leverage it fully. Effective analysis can give brands the edge they need to reach their target audience. So, let’s talk about some techniques companies can use to increase… Continue reading Using Data and Analytics To Increase Brand Awareness