Social media marketing began simply as businesses posting content they hoped would be seen or shared by others and that somehow viewers would convert to buyers. The advancement and sophistication of tools and technology has been a game changer in a number of ways, for businesses both large-scale and small. Marketing and advertising are nothing… Continue reading Social Media Marketing is a Game Changer – and here’s why
The pandemic permanently altered how healthcare providers, patients, and public relations professionals communicate. From the rise of telehealth to the increased reliance on digital engagement, understanding these changes is essential for healthcare organizations in 2025 and beyond. Virtual Care In order to comply with the mandatory stay-at-home order and respect social distancing regulations, the healthcare… Continue reading How COVID-19 Reshaped Healthcare Communication Strategies
During this pandemic, many professionals have stood out as thought leaders in the healthcare space to provide insight into the coronavirus. The entire world is looking for answers to the coronavirus and reporters are leaning toward doctors, researchers, and COVID-19 test suppliers for an explanation. Whether thought leaders focus on COVID-19 antibody tests or a… Continue reading How to Be a Thought Leader in the Healthcare Space
COVID-19 has been one of the longest news cycles we’ve experienced in recent times. An unprecedented event in our nation’s history, it is the driving force behind almost every communications and public relations campaign currently underway. Why? It’s changing everything. From where we work, to how we shop and of course, how we communicate. As… Continue reading What COVID-19 Taught Us About Communications
This post is courtesy of Bob Brady at Xenophon Strategies, Inc. one of our Public Relations Global Network partners. Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools
This post is courtesy of Stéphane Billiet at WE Agency, one of our Public Relations Global Network partners. Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?
The coronavirus pandemic has influenced everyone, but its impact is greater for some more than others. If you are wishing you could help those in need while still observing social distancing, then look no further. Here are some ideas on how to volunteer and make a difference during this crazy time. 1. Make Sack Lunches… Continue reading Great Ways to Volunteer During the Global Pandemic
Due to the COVID-19 pandemic, most people are working from home. This means that they are their own bartenders in charge of making their own cocktails at the end of the day. We pulled together some of our favorite recipes for refreshing cocktails and hope they give you some inspiration and make your day a… Continue reading Cocktails to Drink During COVID-19
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