What if we turned the Covid-attitude into sustainable corporate behavior?
Usually deemed as opportunistic, and even cynical, corporate communication has managed to avoid the pitfall of societal exploitation. In fact, the media and social networks are full of relevant initiatives. These actions are not only useful and generous, but they also legitimize the ever-so-challenged concepts of corporate purpose, social utility and CSR commitments. The total… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?