The Big Bang theory of PR

This relatively scary scenario is very likely to become reality. Should we have regrets that certain tasks – essential but time-consuming – such as monitoring content, identifying likes, shares and comments spreading on social media would be “uberized” by AI tools? Actually, we should praise automation for unleashing human talent that will fully benefit the… Continue reading The Big Bang theory of PR

Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

A number of years ago, I spoke with a colleague about ways to be more productive and efficient. We started talking about The Ivy Lee Method, a 100-year-old strategy that has been proven to help people save time and reduce wasted energy. Under this method, you should focus on one task at a time, going from… Continue reading Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

Making Real Estate Economics Matter to Millions of Californians

The ChallengeTHO identified that the forecast was simply not reaching the right audience. THO decided to establish the actual forecast itself as a thought leader and information source for not only real estate professionals, but also the larger Southern California population. The Solution THO reimagined the Casden Forecast’s media materials to sharpen their focus and… Continue reading Making Real Estate Economics Matter to Millions of Californians

Are you using the best management tools to communicate?

Basecamp: A web-based project management tool, Basecamp organizes projects in addition to internal communications and can be used by a wide variety of users. Bottom line: It’s easy to use and can help cut down on email clutter. Slack: Designed to make team communication simpler, Slack organizes communications into specific groups and channels so the… Continue reading Are you using the best management tools to communicate?