branding Archives

The Essential Email Marketing Guide for Higher Education

Email marketing has existed for decades and is still a crucial tool for businesses, including higher education institutions. Why Email Marketing Matters in Higher Education Unaffected By Algorithms One of the main reasons why email marketing is still relevant and important in higher education is its directness. Unlike social media, where algorithms determine which users… Continue reading The Essential Email Marketing Guide for Higher Education

Effective Communication Strategies For Mental Health Advocacy

Proper communication skills can help you articulate your message, engage audiences, and inspire positive change. Let’s look at the most effective communication strategies for your mental health advocacy campaigns. 5 Communication Strategies For Mental Health Advocacy Campaigns 1. Consistent And Ongoing Outreach Consistent and ongoing outreach is crucial for spreading awareness about mental health advocacy.… Continue reading Effective Communication Strategies For Mental Health Advocacy

Build Your Brand With Effective Storytelling

As humans, we are hardwired to respond to stories. From the tales told around a campfire to the latest blockbuster movie, we crave narratives that engage us emotionally and intellectually. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your… Continue reading Build Your Brand With Effective Storytelling

How Branding And SEO Work Together

When considering how branding and SEO work together, it is important to first understand their individual roles. Read on to learn the basics of branding and SEO and how you can use them together to achieve maximum results. Branding And SEO Branding is the process of making your business, products, and services known to the… Continue reading How Branding And SEO Work Together

Persuade Public Opinion With The Right Attitude - The Hoyt Organization

Persuade Public Opinion With The Right Attitude

Below, we explore what public opinion is and how having the right attitude can influence how your customers engage with and perceive your brand. Public Opinion and Brand Perception Public opinion can be defined as the view of a sum of individuals on a specific issue. Public opinions regarding a particular business can be formed… Continue reading Persuade Public Opinion With The Right Attitude

How PR can shape the mental health conversation

The fact is, millions of Americans struggle with mental health issues. The National Alliance of Mental Health reports that one in five adults in America experiences mental illness in their lifetime. Currently, it is estimated that nearly 10 million Americans are living with a serious mental disorder. The most common mental disorders are anxiety disorders,… Continue reading How PR can shape the mental health conversation

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

What if my current budget is more limited?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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Tag: branding