Plastic Surgery Marketing and Public Relations - The Hoyt Organization

Public Relations and Marketing For Plastic Surgery Practices

3 Ways Public Relations Can Benefit Your Plastic Surgery Practice PR Can Help To Boost Your Website’s Google Ranking In today’s digital age, you have to ensure that your online content is discoverable on search engines. How exactly does one do that? The answer lies in investing in your website’s search engine optimization (SEO). There… Continue reading Public Relations and Marketing For Plastic Surgery Practices

Public Relations Tips and Strategies For The Banking Industry

Public Relations Tips and Strategies For The Banking Industry

4 Public Relations Tips and Strategies For The Banking Industry Invest in Social Media Social media is a wonderful marketing tool that can foster direct communication between your brand and your customers. In other words, it effectively opens the door for quick and honest feedback and gives your company a chance to immediately address any… Continue reading Public Relations Tips and Strategies For The Banking Industry

Planning Your Public Relations Healthcare Strategy - The Hoyt Organization

Planning a Winning Healthcare PR Strategy for 2025

How To Plan Your PR Healthcare Campaigns Determine the desired outcome If you want to effectively measure the effectiveness of your PR efforts, you will have to define the outcomes of all your marketing campaigns. Whether you want more brand awareness, reach a different demographic, or simply increase sales, you can effectively measure your success… Continue reading Planning a Winning Healthcare PR Strategy for 2025

What You Need To Know About PR as a Tech Startup Company -The Hoyt Organization

What You Need to Know About PR as a Tech Startup Company

Below, we outline the most important things you need to know about your tech startup’s relationship with the public. 5 Things To Know About PR As A Tech Startup Company These tips should help you navigate how to choose a PR strategy for your company. Start Small Remember: you are a business, not a celebrity.… Continue reading What You Need to Know About PR as a Tech Startup Company

7 Things Everyone Should Know About Public Relations - The Hoyt Organization

7 Things Everyone Should Know About PR Professionals

To shine a brighter light on this topic, here’s a list of seven things everyone should know about PR. 7 Important Things You Should Know About PR PR And Advertising Are Not The Same Thing People often contact PR agencies with the idea that PR professionals can meet all their advertising needs. Although there are… Continue reading 7 Things Everyone Should Know About PR Professionals

Los Angeles Public Relations - How Content Marketing & PR are Similar

How Content Marketing and PR Are Similar

5 Ways PR is Similar to Content Marketing Research-Based Marketing Strategies Both PR and content marketing professionals base their campaign strategies on thorough research. When it comes to PR, both formal and informal research is done to create a two-way street of communication between a company and its target audience. This research allows a brand… Continue reading How Content Marketing and PR Are Similar

Los Angeles Publick Relations - Practice Active Listening - The Hoyt Organization

Practice Active Listening

What Is Active Listening? When it comes down to it, active listening requires you to be genuinely interested in the everyday concerns, wants, and needs of your target audience. It enables you to look at your brand from another vantage point and objectively analyze your shortcomings. More importantly, it also enables you to truly understand… Continue reading Practice Active Listening

5 Tips To Grab Major Public Relations Media Attention - The Hoyt Organization

5 Tips To Grab Major Public Relations Media Attention

5 Expert PR Tips For Attracting Media Attention Mingle With The Right Crowd Networking opportunities can take up a lot of time, but if done right, then it is definitely time well spent. Of course, if you hired an experienced PR firm, then you might not have to attend events on a regular basis. However,… Continue reading 5 Tips To Grab Major Public Relations Media Attention

Building Your Healthcare Brand With Public Relations Strategies - The Hoyt Organization

Building a Strong Healthcare Brand Through PR in 2025

Why Healthcare Brands Need PR Most healthcare brands are promising the world to potential customers. But, do these healthcare providers really care about each individual’s physical health? And if they do, how will they be able to convince you of that? People are being flooded with marketing material on a day-to-day basis. So, it’s crucial… Continue reading Building a Strong Healthcare Brand Through PR in 2025

How to Find Micro-Influencers That Match Your Brand - Social Media - Digital Marketing - The Hoyt Organization

How to Find Micro-Influencers That Match Your Brand

With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social media personality with a small (1k – 50k) but highly engaged following. Every follower is part of a community and has chosen to be there. Followers are either highly interested in the topic the micro-influencer covers or… Continue reading How to Find Micro-Influencers That Match Your Brand

What Makes a PR Firm The Best For You?

Strategic communications agency ADVERUM in Vilnius, Lithuania, conducted a survey on the decision-making process among executives responsible for hiring PR agencies in September 2019. In total 82 decision makers at marketing and communication departments of international companies in Lithuania responded and shared their opinion on the most important evaluation factors when selecting and working with… Continue reading What Makes a PR Firm The Best For You?

Five key learnings from social media crisis

Prepare. There’s no anti-virus software that I know of that will quickly and quietly fix a crisis. Especially one that is playing out online for all the world to see. Having a plan in place – and testing that plan – before a crisis occurs is the No. 1 step you can take right now… Continue reading Five key learnings from social media crisis

“A Public Relations plan? What you should remember when creating a PR plan for your company

Creating and maintaining your public relations is actually one of the most important tasks in the company. It shouldn’t be dumped on the freshly hired assistant but handled with strategy and skill by a seasoned PR professional. A company cannot survive without good relations with the society it operates in, with its competitors, NGOs, political… Continue reading “A Public Relations plan? What you should remember when creating a PR plan for your company

Intern Advice for Rocking an Internship

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

Five Best Apps to Assist Your Media Management

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.