Architects are great at drawing up building plans, but most aren’t experts at marketing their own firms. This is where PR comes in. Highly specialized PR firms can help you to stand out from the Architectural crowd. Not only are they essential to getting new clients, but they can also help boost brand credibility and… Continue reading How Can PR Help My Architectural Firm?
In the current environment, architectural and design firms continue to invest in communications programs, but many are seeking to maximize and streamline that investment for speed and effectiveness. The big questions: How can more be done with less? How can investment pay off faster? A strong public relations program that combines media, social media and… Continue reading 2021: Developing Winning PR Strategies for Architecture and Design Firms
By Philip Hauserman – The Castle Group What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. Crisis communications… Continue reading 2020 – The Year of Crisis
By Natalie Ghidotti – Ghidotti Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the… Continue reading How PR Will Absorb the Social Sphere in the 2020s