6 PR Trends For Your Brand In Q4 And Beyond

6 Important Trends In Public Relations To Pay Attention To 1.   Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. Today, companies expect more from their PR departments. As… Continue reading 6 PR Trends For Your Brand In Q4 And Beyond

Why Your PR Strategy Needs Digital Marketing

Why Your PR Strategy Needs Digital Marketing

The Connection Between PR And Digital Marketing Digital PR is an online marketing tactic used by businesses and marketers to increase a brand’s online presence. This strategy is used to: Digital PR strategy is therefore a combination of digital marketing and public relations. Digital marketing involves the use of online technology to promote brands and… Continue reading Why Your PR Strategy Needs Digital Marketing