What the Tariff and Trade War Means for Real Estate

Despite negotiations, it is likely we will see even more tariffs go into effect. This creates waves of uncertainty for the real-estate industry, which relies on China for a big chunk of its building materials. For example, Chinese imports to the U.S. in 2017 accounted for 42% (by value) of all electrical machinery and equipment. Similarly,… Continue reading What the Tariff and Trade War Means for Real Estate

How Healthcare Providers Can Communicate With The Community

When we think of social media management or public relations and the industries that need it the most, we often think of major corporations. The example that often comes to mind is BP and the crisis management after the infamous oil spill in 2010 in the Gulf of Mexico. But it is not just billion-dollar… Continue reading How Healthcare Providers Can Communicate With The Community

How to Portray Mental Illness as a Public Relations Professional

According to Mental Health First Aid, almost half of adults in the United States will develop a mental illness in their lifetime. It is a condition that affects a person’s thinking, feeling, mood or behavior. Biological, psychological, and environmental factors influence whether or not mental health concerns will develop.  There are a number of organizations that are dedicated to… Continue reading How to Portray Mental Illness as a Public Relations Professional

Six Tips for Working from Home During COVID-19

1. Make lists when working from home “One thing I have done is started making handwritten lists. Since my task list on Outlook doesn’t sync properly, I can’t use that on a second monitor. So it becomes easy to lose sight of what needs to be done. It also still feels great to cross something… Continue reading Six Tips for Working from Home During COVID-19

Five Tips for Leading a Remote Team

Do all of your employees have functional laptops? Are they outfitted with the best wifi, or are they using a hotspot from their phone in a highly trafficked area? Talk about what kind of computers, if any, your employees have. Older models may run more slowly, causing delays in projects. PC to Mac differences can… Continue reading Five Tips for Leading a Remote Team

COVID-19 Requires PR Professionals to Find a New Way to Work with Reporters

Scott Detrow, Political Correspondent for National Public Radio (NPR) was among many reporters this week who reported that a colleague in the White House Press Corps had tested positive for COVID-19, the result of which would be an effort to reduce the number of onsite reporters at daily White House Press briefings.  The results were palpable in… Continue reading COVID-19 Requires PR Professionals to Find a New Way to Work with Reporters

Communication at the workplace: a global future challenge

Smart employers have realized that if they want to make this relationship stronger and make it one that offers sustainable benefits both for them and their employees, they have to invest in it and carry out well-planned and designed internal communication. Does it matter what I do? Such well-planned internal communication should reach all who… Continue reading Communication at the workplace: a global future challenge

What is Public Relations?

It could be getting a very visible influencer to wear your client’s clothing; or to secure the Mayor of your town to cut the ribbon for your organization’s new facility; or to capture the attention of venture capitalists in Silicon Valley who then will help fund your startup; or to insert your client into a… Continue reading What is Public Relations?

Five PR trends that will shape 2020

1. Placing results of PR activities into a purchasing funnel PR experts will increasingly use the effects of their own actions as a tool to change the thinking and actions of specific stakeholders. Many PR specialists still treat a media article as a result of their actions. The best PR specialists see something more in… Continue reading Five PR trends that will shape 2020

Five ways to destress in a stress-inducing industry

Write everything down With countless deadlines, names, and bits of information floating around, set yourself up for success by simply writing down pertinent details or tasks that need to get done. Whether you go through these notes at the end of every day or once a week, you’ll never have to worry about forgetting something.… Continue reading Five ways to destress in a stress-inducing industry