Building Brand Awareness for a Medical Center’s New Service Line
Building Brand Awareness for a Medical Center’s New Service Line How can a major medical center effectively add a new service line to its roster of services? When Torrance Memorial Medical Center (TMMC), a long-established, well-respected health provider, acquired a home health & hospice agency, integrating it into the existing brand was critical. THO was… Continue reading Building Brand Awareness for a Medical Center’s New Service Line