For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year,… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!
By Lauren Reed – Reed Public Relations Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram… Continue reading How to Find Micro-Influencers That Match Your Brand
By Natalie Ghidotti – Ghidotti It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19
By Keri McIntosh – The Castle Group Once upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events. Ready or not, hybrid events are in your future; depending on where… Continue reading How to Successfully Host a Hybrid Event
By Mariusz Pleban – OneMulti For starters, here’s one piece of useful information: the automotive PR industry is now very similar to the technology PR industry. This is because cars have become devices and drivers have become more of a user. Sounds familiar, right? I used to work for a tire company and now I work for a… Continue reading PR Tips for Tech Companies Entering The Automotive Market
By Michael Diegelmann and Justus Fischer – cometis AG Sustainability Matters: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly.… Continue reading Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid
With many employees working remote – even if some people choose to come in the office – how do we encourage staff engagement and show that we’re supporting their professional advancement? Here at The Hoyt Organization, we developed a three-part workshop dedicated to exploring professional goals and creating positive synergy for the entire THO team. … Continue reading Tips for Keeping Your Staff Engaged: The Importance of Professional Development Workshops