The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

Each year, UpCity creates a list of excellence award winners, analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! We are ecstatic to announce that The Hoyt Organization team has… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

How to Find Micro-Influencers That Match Your Brand - Social Media - Digital Marketing - The Hoyt Organization

How to Find Micro-Influencers That Match Your Brand

With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social media personality with a small (1k – 50k) but highly engaged following. Every follower is part of a community and has chosen to be there. Followers are either highly interested in the topic the micro-influencer covers or… Continue reading How to Find Micro-Influencers That Match Your Brand

Five Ways Communicators Should Prepare to Reopen After Covid-19

For many employees following a long layoff, a return to normalcy will be anything but that so it’s important for organizations to be ready for potential challenges ahead when it comes to proper communications. If your business is one of many who might find cobwebs above your desk upon return to the office, you’ll definitely… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19

How to Successfully Host a Hybrid Event - Public Relations - Thought Leadership - The Hoyt Organization

How to Successfully Host a Hybrid Event

Although virtual events are now commonplace and can be highly effective in reaching your target audience, nothing beats the face-to-face connection of in-person events. Organizers of virtual events and attendees alike are digitally drained. We’re hearing from both sets of constituents that they can’t wait to get back to in-person events. It’s not a question of if they… Continue reading How to Successfully Host a Hybrid Event

PR Tips for Tech Companies - Los Angles Public Relations - The Hoyt Organization

PR Tips for Tech Companies Entering The Automotive Market

I used to work for a tire company and now I work for a device producing company – yet it’s the same brand: Continental. A tire still very much comes in the same shape as it has before, but it is increasingly saturated with sensors. Tires are becoming part of the ecosystem commonly called a… Continue reading PR Tips for Tech Companies Entering The Automotive Market

Six Reasons Why Sustainability Matters for all Companies - Los Angeles Public Relations -The Hoyt Organization

Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

Not only because of overall societal sentiment, but also because many investors nowadays do not want to invest in a company that has a poor ESG (Environment, Social, Governance) performance (Note: ESG is investor speak for sustainability). This means those companies that truly care about ESG issues are seen as responsible – and consequently have… Continue reading Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

Tips for Keeping Your Staff Engaged - The Importance of Professional Development Workshops - The Hoyt Organization

Tips for Keeping Your Staff Engaged: The Importance of Professional Development Workshops

We began by hiring a professional corporate trainer who has worked with over 1,000 people over the past 17 years helping to make employees better equipped to succeed not only in the day-to-day functions of their jobs, but in life as well.  Our trainer led each of our three sessions that were designed to inspire employees… Continue reading Tips for Keeping Your Staff Engaged: The Importance of Professional Development Workshops