Recent Google Core Update: What Is Helpful Content?

Understanding The March 2024 Core Update Google is updating its core ranking systems to better evaluate if webpages are unhelpful or provide a poor user experience. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. Google… Continue reading Recent Google Core Update: What Is Helpful Content?

How Search Generative Experience Will Change Digital Marketing

Now, Google has again decided to lead the pack by embracing the era of Artificial Intelligence, introducing its novel concept of Search Generative Experience (SGE). This latest development harnesses the capabilities of AI, pushing the boundaries even further, and promises to shape the future of digital marketing significantly. What Is Search Generative Experience? Search Generative… Continue reading How Search Generative Experience Will Change Digital Marketing

Does Your Beauty And Skincare PR Strategy Need A Makeover - The Hoyt Organization

Does Your Beauty And Skincare PR Strategy Need A Makeover?

We’ve outlined PR strategy tips and tricks below that can help to elevate your beauty and skincare brand to the next level. 3 Effective PR Strategies For Beauty And Skincare Brands Invest In a Well-Crafted SEO Strategy Today’s typical customer wants products to be accessible and readily available. The beauty and skincare industry is no… Continue reading Does Your Beauty And Skincare PR Strategy Need A Makeover?