By Andy See – Perspective Strategies | June 28, 2021 At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However, many make the mistake that PR can help them solve a… Continue reading The Best PR Can’t Replace Real Leadership
By Brianne Miller – Landis Communications Inc. (LCI) You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today.… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role
Any successful healthcare public relations campaign aims to get a company’s name in front of its relevant public. This can prove challenging if the content isn’t necessarily newsworthy on its own. Here are five healthcare public relations best practices that will help build the foundation to achieve strategic communications results in the health tech industry. … Continue reading 5 Healthcare Public Relations Best Practices
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