It Takes More Than an Optimised Press Release to Hit the SEO Mark

Two of the critical factors underlying successful SEO are the same as that of a successful PR practitioner: credibility (building trust and relationships with stakeholders) and substance (delivering information that is credible and informative). Search engines prioritise what is useful and substantial because their business model depends on presenting a relevant product offering to millions… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark