What is the PESO Model for Public Relations

What Is The PESO Model For Public Relations?

What Is The PESO Model? The PESO model is an abbreviation for Paid, Earned, Shared, and Owned media. It is a modern public relations model that integrates different media forms to create more effective and holistic campaigns. For a long time, PR has relied solely on earned media to reach its goals. Over the past… Continue reading What Is The PESO Model For Public Relations?