How Public Relations Can Globally Influence Support for Ukraine

How Public Relations Can Globally Influence Support for Ukraine

In this article, we will explore ways in which public relations can be used to support Ukraine. Hopefully, with the help of these tactics, we can start to bring about change. Create Awareness If your business is looking for ways to help create awareness for Ukraine, here are some tips that can help you achieve… Continue reading How Public Relations Can Globally Influence Support for Ukraine

Combining Digital Marketing and Public Relations For Success

Why Merge Public Relations and Digital Marketing? In this day and age, your brand’s story is a critical asset. It should be conveyed on every possible marketing platform. With the help of public relations, the media’s representation of that story can play a big role in influencing public opinion of your organization. When it comes… Continue reading Combining Digital Marketing and Public Relations For Success

How to Find Micro-Influencers That Match Your Brand - Social Media - Digital Marketing - The Hoyt Organization

How to Find Micro-Influencers That Match Your Brand

With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social media personality with a small (1k – 50k) but highly engaged following. Every follower is part of a community and has chosen to be there. Followers are either highly interested in the topic the micro-influencer covers or… Continue reading How to Find Micro-Influencers That Match Your Brand