The Importance Of Authorship In Travel Brand Content

What can your travel brand do to meet these guidelines and rank high on search engines? The answer lies in demonstrating that your writers are experienced and insightful individuals. One of the ways you can do this is through authorship.  Read on to discover what authorship is and why it matters in travel brand content.… Continue reading The Importance Of Authorship In Travel Brand Content

5 Reasons To Have A Business Blog - Public Relations - SEO - Marketing - The Hoyt Organization

5 Reasons Why You Need A Blog For Your Company

5 Advantages of Having A Blog Blogs are an often-overlooked way of promoting your company. However, your blog posts allow you to establish an individual voice that connects to your audience. It also helps drive traffic to your website, making it an excellent way to raise your visibility overall.. The best thing about blogs is… Continue reading 5 Reasons Why You Need A Blog For Your Company

It Takes More Than an Optimised Press Release to Hit the SEO Mark

Two of the critical factors underlying successful SEO are the same as that of a successful PR practitioner: credibility (building trust and relationships with stakeholders) and substance (delivering information that is credible and informative). Search engines prioritise what is useful and substantial because their business model depends on presenting a relevant product offering to millions… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark