Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

Rolling out a traditional PR strategy isn’t enough anymore. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. In this article, you will learn why traditional PR tactics alone are not sufficient to support your practice’s growth and visibility in the market. You will also gain insights… Continue reading Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

How COVID-19 Reshaped Healthcare Communication Strategies

Virtual Care In order to comply with the mandatory stay-at-home order and respect social distancing regulations, the healthcare industry is prioritizing virtual care as a way to respond to the virus. Patients and caregivers no longer need to come in contact and can avoid the risk of infection, as appointments are now held virtually. This… Continue reading How COVID-19 Reshaped Healthcare Communication Strategies