Recent Google Core Update: What Is Helpful Content?

Understanding The March 2024 Core Update Google is updating its core ranking systems to better evaluate if webpages are unhelpful or provide a poor user experience. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. Google… Continue reading Recent Google Core Update: What Is Helpful Content?

Beginners Guide To GA4 Reports For Public Relations

GA4 has many exciting features and opportunities to help you quantify PR for your business. However, this does not make the highly evolving digital PR and data analytics landscape less daunting. That’s why we’ve put together this beginner’s guide to GA4 reports for Public Relations. What Is GA4? Google Analytics 4 is the latest version… Continue reading Beginners Guide To GA4 Reports For Public Relations