The New Chapters You Should Add to Your Crisis Communications Handbook After Covid-19

Whether that crisis plays out in the headlines or gets managed internally, everyone immediately recognizes what worked… and what didn’t. While few organizations could have fully prepared for this past year of Covid-19 and the pandemic response, as companies look forward, they should first look back and take some of those hard lessons learned to… Continue reading The New Chapters You Should Add to Your Crisis Communications Handbook After Covid-19

5 Crisis Communication Tips for Public Relations Professionals

1. Assess Your Risk In order to respond to a crisis quickly and effectively, public relations professionals should develop crisis communication strategies before a crisis occurs. Consider all possible crises your organization could face and develop messaging to be used in response.  This ensures that the crisis will be handled appropriately and the company’s reputation… Continue reading 5 Crisis Communication Tips for Public Relations Professionals