Five Ways Communicators Should Prepare to Reopen After Covid-19

By Natalie Ghidotti – Ghidotti  It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19

How COVID-19 Changed Communication in the Healthcare Industry

As the global pandemic continues to greatly affect major cities, many industries are rapidly trying to adapt. The healthcare industry is no exception, as it forced to make revisions to its daily protocols. With those unprecedented changes, public relations professionals are also expected to modify the way they communicate on social media. Virtual Care In… Continue reading How COVID-19 Changed Communication in the Healthcare Industry

Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19

The COVID-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this COVID-19 era. In fact, businesses, big or small (including mom and… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19