content marketing Archives

The Importance Of Authorship In Travel Brand Content

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This update emphasizes creating people-first content that satisfies users’ curiosity. This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are… Continue reading The Importance Of Authorship In Travel Brand Content

How Search Generative Experience Will Change Digital Marketing

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. The change rate is substantially higher than the typical rate digital marketers are used to. This is especially true when we consider the core aspects of SEO – content creation and optimization. Google is the industry… Continue reading How Search Generative Experience Will Change Digital Marketing

Los Angeles Public Relations - How Content Marketing & PR are Similar

How Content Marketing and PR Are Similar

Are you wondering if you should invest in a Los Angeles PR Firm or maybe just increase your content marketing efforts to get your brand’s name out there? Many may not think it, but content marketing and PR are actually quite similar in a myriad of ways. Both fields can be an invaluable resource for… Continue reading How Content Marketing and PR Are Similar

Combining Digital Marketing and Public Relations For Success

Have you been wondering about the effectiveness of your company’s marketing strategies? In our ever-changing technical landscape, marketing techniques continue to become integrated. Digital media has become an essential tactic. Many businesses have found success combining public relations and digital marketing strategies. In this article, we will show you how to combine the best of… Continue reading Combining Digital Marketing and Public Relations For Success

Effective PR Strategies for Non-profit Organizations - Nonprofit Public Relations -The Hoyt Organization

Ten Effective PR Strategies for Non-Profit Organizations in 2021

Nonprofit organizations play a crucial role in building healthy communities by providing helpful services. With many nonprofits supporting the most vulnerable during this pandemic, planning effective public relations and marketing strategies will get the attention of the right audience, and build donor awareness. Given there are more than one million nonprofit organizations in the United… Continue reading Ten Effective PR Strategies for Non-Profit Organizations in 2021

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Tag: content marketing