Putting a Direct Lender on the Map
The Solution We launched marketing efforts which included highlighting the re-brand of the firm in the form of e-blasts, brochures, postcards and letterhead/business cards. Simultaneously, we launched a media relations program to begin positioning the new company as an industry leader, backed by solid, well-respected industry experts. Results We targeted a number of high-level industry… Continue reading Putting a Direct Lender on the Map