How to Successfully Host a Hybrid Event - Public Relations - Thought Leadership - The Hoyt Organization

How to Successfully Host a Hybrid Event

Although virtual events are now commonplace and can be highly effective in reaching your target audience, nothing beats the face-to-face connection of in-person events. Organizers of virtual events and attendees alike are digitally drained. We’re hearing from both sets of constituents that they can’t wait to get back to in-person events. It’s not a question of if they… Continue reading How to Successfully Host a Hybrid Event

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How PR Will Absorb the Social Sphere in the 2020s

Social media and how we use it have come a long way. Just look at Facebook’s path from Ivy League university students to the ability to claim 2.7-billion monthly active users. That disruption and tidal wave of innovation is far from over, though. In so many ways, it has really only just begun and both… Continue reading How PR Will Absorb the Social Sphere in the 2020s

How to Leverage Your Twitter Business Account - Social Media -The Hoyt Organization

Social Media Series: How to Leverage Your Twitter Business Account

Last year, Twitter.com ranked as the 7th most visited website in the world with 145 million monetizable daily active users. This number continues to grow as users turn to Twitter for information and discourse on current events like the United States political climate and updates on COVID-19. While sometimes it can feel like you’re shouting into… Continue reading Social Media Series: How to Leverage Your Twitter Business Account

Social Media Series: How to Leverage Your Instagram Business Account

1. Optimize Your Bio Your bio is one of the first things users see on your page. It is a snapshot that relays the most important information someone should know about you. It sets the brands tone by quickly highlighting who you are, what you do and how to get in touch with you. Strategic… Continue reading Social Media Series: How to Leverage Your Instagram Business Account