Micro Influencers’ Macro Effect

Who are these influencers? An influencer is a person who influences or changes people’s behavior by definition. They have an impact on others. They have gained their follower’s trust. Many people may consider them an authority on a given topic. These topics can range from health to fitness to fashion. An influencer creates a social… Continue reading Micro Influencers’ Macro Effect

PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

Amersfoort, Netherlands (May 23, 2019) – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands. The three-day event, where the group’s leadership teams discuss… Continue reading PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

What News, Blogs and Magazines to Monitor if You’re in PR

News blogs & magazines to monitor if you’re in a public relation, strategic communications, marketing or search engine optimization (SEO) industry.

The Big Bang theory of PR

This relatively scary scenario is very likely to become reality. Should we have regrets that certain tasks – essential but time-consuming – such as monitoring content, identifying likes, shares and comments spreading on social media would be “uberized” by AI tools? Actually, we should praise automation for unleashing human talent that will fully benefit the… Continue reading The Big Bang theory of PR