Schools & Universities

Strategic Communications for Educational Institutions

Educational institutions operate in an increasingly complex communications environment. From managing diverse stakeholder expectations to navigating potential crises, schools and universities need strategic communications partners who understand the unique challenges of the education sector.

The Hoyt Organization has helped organizations across multiple industries navigate complex communications challenges for over 25 years. Just as we’ve supported healthcare organizations through regulatory changes and non-profit organizations in mission-critical campaigns, we bring strategic thinking and proven expertise to educational institutions.

Whether you’re managing stakeholder relations, preparing for potential challenges, or strengthening institutional reputation, we deliver 
results that matter.

Our Education Communications Approach

Higher Education

Universities and colleges manage complex relationships with multiple stakeholders while maintaining academic excellence and institutional integrity. Our comprehensive public relations strategies for higher education focus on:

Strategic Communications Expertise

Drawing from our experience across industries, we help educational institutions with the same strategic challenges that affect organizations in regulated environments. Our services include:

Understanding Educational Communications

Education communications requires balancing the needs of multiple audiences with different priorities. Parents want transparency and academic excellence. Students seek relevant, engaging experiences. Faculty value institutional support and academic freedom. Community members care about local impact and institutional citizenship.

Our approach addresses these diverse stakeholder needs through:

Strategic Messaging

We develop clear, consistent messaging that speaks to each audience while maintaining institutional integrity, applying the same strategic approach we use for financial services clients who must balance transparency with complex regulatory requirements.

Multi-channel Communications

From traditional media to digital platforms to direct stakeholder outreach, we meet audiences where they are. Our digital and social media strategies help educational institutions connect authentically with their communities.

Crisis Preparedness

Educational institutions face unique reputation challenges that require immediate response and long-term strategic thinking. Just as we’ve helped healthcare providers navigate sensitive situations, we help institutions prepare for and manage challenging circumstances.

Measurable Outcomes

Our campaigns strengthen stakeholder relationships, improve media coverage, and support institutional goals. You can see these outcomes in our case studies.

Crisis Communications for Educational Institutions

Educational institutions face unique crisis scenarios that require careful stakeholder management and strategic response. Our crisis communications expertise, developed through decades of managing sensitive situations across multiple industries, includes:

We provide comprehensive crisis response, stakeholder-specific messaging, and long-term reputation recovery strategies. Our crisis communication approach has proven effective across sectors, from real estate developments to healthcare systems.

Ready to strengthen your crisis preparedness? Contact our team to discuss developing a comprehensive crisis communications plan.

Case Study: Transforming Educational Institutions Through Strategic Communications

We’ve partnered with leading educational institutions to elevate their visibility, strengthen their brands, and expand their reach—from independent art academies to world-renowned research centers and mission-driven universities.

Building National Recognition for Fine Arts Education Gage Academy of Art needed to expand enrollment locally while elevating their visibility nationally. Through comprehensive media relations and strategic pandemic pivoting, we secured 80 media placements across local and national outlets, successfully positioning Gage as a nationally recognized institution for rigorous, skills-based art education.

Making Complex Research Accessible and Impactful When the USC Lusk Center for Real Estate needed to communicate their annual forecast on Southern California rents, we transformed technical economic data into a compelling affordable housing narrative. We secured nearly 35 placements—including Los Angeles Times and every local TV station—reaching 201M in print/digital readership and 1M broadcast viewers on launch day.

Amplifying a Mission of Health Equity Charles R. Drew University of Medicine and Science sought to elevate their national profile as a leader in health equity. Over 16 months, we delivered 85 media placements generating 4.72 billion potential impressions and 262 million estimated views—positioning CDU as a vital voice in health equity and community health innovation.

Our Approach: We develop tailored strategies that connect educational institutions with the audiences that matter most, whether building brand awareness, translating complex research, or amplifying missions of social impact.

Results: The university successfully expanded their recognition beyond their regional base, achieving their goal of national visibility. This project demonstrates our approach to building brand awareness for institutions seeking to expand their reach.

Ready to Strengthen Your Institution's Communications?

Educational institutions deserve communications partners who understand your unique stakeholder landscape and regulatory environment. Whether you’re managing ongoing stakeholder relations or preparing for potential challenges, The Hoyt Organization brings strategic expertise and proven results.

From our Los Angeles headquarters, we’ve served clients nationwide for over 25 years, developing the same strategic approach that’s helped real estate companies navigate market changes and healthcare organizations build community trust.

Let's Start the Conversation

Schedule a consultation to discuss your specific communications challenges and goals. We’ll provide strategic insights and recommendations tailored to your institution’s needs.

Related Industry Expertise

Our education expertise complements our work in related sectors. Many of the strategic challenges educational institutions face such as stakeholder management, reputation building, crisis preparedness mirror those in other industries we serve:

Healthcare_Public_Relation_Img
Healthcare Public Relations
Managing complex stakeholder relationships in regulated environments
Learn More
Non_Profit_Commnications_Img
Non-profit Communications
Mission-driven messaging and community engagement strategies
Learn More
Financial_Services_Img
Financial Services
Building trust in regulated, critical industries
Learn More

Healthcare Public Relations

Managing complex stakeholder relationships in regulated environments

Non-profit Communications

Mission-driven messaging and community engagement strategies

Financial Services

Building trust in regulated,
critical industries

The Hoyt Organization has been providing strategic public relations for organizations across multiple industries for 25+ years. Learn more about our approach or explore our complete range of services.