Client: USC Lusk Center for Real Estate
Campaign: Integrated Campaign
When THO was selected to represent the University of Southern California Lusk Center for Real Estate, a nationally recognized research center, THO’s goal was to increase the center’s influence into new regions and markets, one of which was the retail industry, which is a growing area of research emphasis for Lusk.
THO worked closely with the USC team of economists and professors to develop key messages for the center and conduct media training, as well as identify their areas of research most relevant to major national and global news events. As a result, at the end of the first six months, approximately 644 placements were garnered in national as well as international media outlets. In addition, major inroads were made in the retail press, thereby expanding the center’s presence in the retail industry, which was a targeted area for expansion.
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