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Using Social Media During a Crisis: 10 Steps to Getting  It Right

1. Understand The Situation Fully Before Responding While acknowledging a public issue promptly matters, rushing to respond before you have complete information can backfire. Take time to investigate the root cause and gather facts. New details often emerge that can reshape your response strategy entirely. 2. Monitor All Of The Coverage Everywhere First Before engaging… Continue reading Using Social Media During a Crisis: 10 Steps to Getting  It Right

How Your Blog Becomes Your Most Valuable Asset in a Crisis

1. Build Your Crisis Playbook Before You Need It The worst time to figure out your crisis response is in the middle of one. Start with a clear social media policy for your employees and a crisis management manual that outlines who speaks, when, and through which channels. Information moves rapidly online, so a single… Continue reading How Your Blog Becomes Your Most Valuable Asset in a Crisis

In the AI Era, Earned Media Wins the Race

The ironic part of this new digital world, is that the strategies to get noticed are more like those of the pre-internet era than the more recent coding-focused SEO ones. Because the AI platforms rely on high-value media placements to form their responses (as opposed to, say, owned media blogs, paid media ads, or indexed… Continue reading In the AI Era, Earned Media Wins the Race

Financial Services

Building trust in regulated, critical industries

Non-profit Communications

Mission-driven messaging and community engagement strategies

Healthcare Public Relations

Managing complex stakeholder relationships in regulated environments

Building Brand Awareness for an Independent Art Academy

Overview Each year, Gage enrolls more than 3,000 students in adult and youth programs, including ateliers and intensives. An additional 8,000 community members engage through free lectures, youth programs, family events, and online learning. The institution wanted to expand their enrollment locally, and elevate their visibility on a national level to attract those truly dedicated… Continue reading Building Brand Awareness for an Independent Art Academy

Making Real Estate Economics Matter to Millions of Californians

The Challenge Affordable housing is one of the main concerns of almost everyone. When USC Lusk Center for Real Estate turned to THO to handle the outreach for its annual USC Casden Forecast it was critical that we can numbers – the forecast focuses on rents in Southern California – and make the relevant. As… Continue reading Making Real Estate Economics Matter to Millions of Californians

Enhancing the brand of a historically black graduate institution (HBGI)

Challenge From pioneering mobile vaccine clinics during the COVID-19 crisis, to hosting impactful community health fairs, amplifying racial justice advocacy, and celebrating the achievements of future physicians on Match Day, CDU is actively shaping a more equitable healthcare landscape. The challenge lies not in the work itself, but in increasing visibility, building brand recognition, and… Continue reading Enhancing the brand of a historically black graduate institution (HBGI)

Measuring Healthcare PR Success: Simple Metrics That Matter

1. Track Media Coverage and Quality Getting media coverage is great—but not all press hits carry the same weight. Go beyond the number of mentions and look at: Use tools like Meltwater or Cision to track placements, impressions, and brand sentiment. These insights are especially useful when rolling out advanced PR strategies in the healthcare… Continue reading Measuring Healthcare PR Success: Simple Metrics That Matter

How Do You Build Brand Awareness Amid Tight Regulations?

SOLUTION Additionally, a white paper was researched and produced to generate leads for the SaaS platform. RESULT By implementing a strategy specifically to “news-jack” this topic, which was top of mind across the nation, hundreds of media placements nationwide were generated. By monitoring local developments and offering insights into what renters and landlords needed to… Continue reading How Do You Build Brand Awareness Amid Tight Regulations?

Tourism & Hospitality Marketing Strategies for Success

Building Trust in Hospitality With over 25 years of expertise, THO is your partner in navigating the intricacies of tourism and hospitality marketing. From luxury travel experiences to food and beverage establishments, we craft tailored strategies that connect your brand with the audiences that matter most. Personalized Tourism Marketing Strategies At THO, we develop fully… Continue reading Tourism & Hospitality Marketing Strategies for Success

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Strategic Communications
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Crisis Communications
Targeted PR
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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

What if my current budget is more limited?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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Author: hoytorg