Measuring Healthcare PR Success: Simple Metrics That Matter

1. Track Media Coverage and Quality Getting media coverage is great—but not all press hits carry the same weight. Go beyond the number of mentions and look at: Use tools like Meltwater or Cision to track placements, impressions, and brand sentiment. These insights are especially useful when rolling out advanced PR strategies in the healthcare… Continue reading Measuring Healthcare PR Success: Simple Metrics That Matter

How Do You Build Brand Awareness Amid Tight Regulations?

SOLUTION Additionally, a white paper was researched and produced to generate leads for the SaaS platform. RESULT By implementing a strategy specifically to “news-jack” this topic, which was top of mind across the nation, hundreds of media placements nationwide were generated. By monitoring local developments and offering insights into what renters and landlords needed to… Continue reading How Do You Build Brand Awareness Amid Tight Regulations?

Tourism & Hospitality Marketing Strategies for Success

Building Trust in Hospitality With over 25 years of expertise, THO is your partner in navigating the intricacies of tourism and hospitality marketing. From luxury travel experiences to food and beverage establishments, we craft tailored strategies that connect your brand with the audiences that matter most. Personalized Tourism Marketing Strategies At THO, we develop fully… Continue reading Tourism & Hospitality Marketing Strategies for Success