How Do You Build Brand Awareness Amid Tight Regulations?
CHALLENGE
How can a publicly held SaaS company (software as a service) for short-term rental compliance and tax remittance survive the unprecedented disruption that was caused by the COVID-19 pandemic?
Key to the program was educating the public about the changing standards in sanitation and tax policies given many hosts were scrambling to assure customers that their homes were safe to inhabit. This was coupled with the movement of many cities, which were cracking down on permitting, licensing and tax codes.
