What You Need To Know About Generative AI Prompts For Public Relations

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It uses existing data to create content, like first drafts of… Continue reading What You Need To Know About Generative AI Prompts For Public Relations

How We Create Successful PR Campaigns For The Healthcare Industry

Healthcare is one of the USA’s fastest-growing and most competitive industries. Investing in PR helps healthcare organizations maximize reach and influence, keeping competition at bay. With the right strategies, you can attract potential customers, build rapport with current customers, and cultivate industry authority and respect. That said, the ever-evolving healthcare and media landscapes make it… Continue reading How We Create Successful PR Campaigns For The Healthcare Industry

Beginners Guide To GA4 Reports For Public Relations

Tracking campaign performance is important for PR professionals. Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console. In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023. This announcement was met with… Continue reading Beginners Guide To GA4 Reports For Public Relations

Essential Skills For Great Leaders and PR Professionals

Essential Skills For Great Leaders And PR Professionals

Great leaders know their weaknesses and their strengths. They are humble, have credibility and are authentic. They also possess soft skills that encourage open communication, interaction within the organization and inspire teams to work together towards a shared goal.  Soft skills refer to personal attributes and interpersonal skills that allow someone to interact and work… Continue reading Essential Skills For Great Leaders And PR Professionals

How To Use Online Reviews To Improve Your Earned Media Efforts

The State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media placements over the next five years. Any seasoned Publice Relations professional will tell you your digital efforts are only worthwhile if people engage with your brand. Leveraging earned media, like online reviews, is… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts

Why Should You Care About Performing An SEO Competitor Analysis?

Imagine that your website has ranked #1 for an important keyword, then suddenly, your page is not found for search queries related to your topic. What happened? It could be for any number of reasons. You may think that Google has changed its algorithm. But the truth is it could be new competitors have emerged,… Continue reading Why Should You Care About Performing An SEO Competitor Analysis?

The Art of Story Telling in Public Relations - The Hoyt Organization

The Art of Storytelling in Public Relations

Storytelling has served as pivotal means to share experiences and propagate knowledge for centuries. In public relations, it has become a powerful tool used by organizations to describe their brand or illustrate a message, and engage with customers, audiences and stakeholders. Public relations practitioners, in particular, understand the importance of telling stories that create a… Continue reading The Art of Storytelling in Public Relations

Remote Work And Hybrid Work Models Pros And Cons

Remote work and hybrid work models are more prevalent in the wake of the COVID-19 pandemic. It may have looked like a trend that mitigated the downfall of many companies when people couldn’t travel or socialize – but it stuck with us! Long after the pandemic ended, at least 51% of workers continued off-site. Evidently,… Continue reading Remote Work And Hybrid Work Models Pros And Cons

Purpose-driven marketing and corporate social responsibility (CSR)_THO Blog Graphics

Purpose-driven Marketing And Corporate Social Responsibility

Purpose-driven marketing and corporate social responsibility (CSR ) have been buzzwords for decades. However, despite these terms being around for a long time, companies still need clarification on the two to avoid missing meaningful opportunities. So, let’s delve deeper into purpose-driven marketing and CSR to understand how these concepts work together. What Is Purpose-driven Marketing… Continue reading Purpose-driven Marketing And Corporate Social Responsibility

How Predictive Analytics Can Be Used In PR Campaigns_THO Blog Graphics

How Predictive Analytics Can Be Used In PR Campaigns

Have you spent time on PR campaigns only for them to fizzle? You could benefit from using predictive models that tell you how a campaign will fare before it even happens. If you spend time online, you may notice you’re getting more targeted ads. For instance, you had to scroll through hundreds of movies on… Continue reading How Predictive Analytics Can Be Used In PR Campaigns

Architectural and PR Collaborate For Non-Profit Center

Are you ready to launch a new project or program for your non-profit organization? Maybe there is a milestone event that needs media attention? Partnering with an experienced and proven public relations firm who can design an effective public relations (PR) strategy. Based on years of public relations experience, we share six expert tips for… Continue reading Architectural and PR Collaborate For Non-Profit Center

How To Successfully Launch And Execute PR For The Hospitality & Travel Industry

The hospitality and travel industries are quite competitive. New businesses and destinations constantly enter the market, making it harder for existing businesses to stand out. If you want to make sure your business stands out from its competitors, it’s time to consider public relations. A successful PR strategy and campaign can help your business gain… Continue reading How To Successfully Launch And Execute PR For The Hospitality & Travel Industry

Public Relations Marketing Tips For Medical Spa Companies - The Hoyt Organization

Public Relations Marketing Tips For Medical Spa Companies

Exposure and success go hand in hand, especially in our media-dominated age. For your medical spa to succeed, you have to master public relations and establish your brand. Without professional public and media relations help, getting your foot in the door can be difficult. Fortunately, these public relations marketing tips for medical spa companies will… Continue reading Public Relations Marketing Tips For Medical Spa Companies

How To Market a Cannabis Business - The Hoyt Organization

How To Market A Cannabis Business

The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry. However, you can effectively promote your… Continue reading How To Market A Cannabis Business

Mastering The Art of Persuasion For PR - The Hoyt Organization

Mastering The Art Of Persuasion For PR

PR is about persuasion. Mastering the art of persuasion is essential for successful public relations professionals. For successful PR campaigns, you need to have the ability to genuinely connect with people in a way that expresses your purpose and how that will help them and their organizations. Maya Angelou famasouly once said, ‘People may forget… Continue reading Mastering The Art Of Persuasion For PR