The good news: tech startup press coverage isn’t really about being famous. The important part is about being useful, timely, and easy to write about. Here’s how to make that happen. Start with a Story Instead of a Product Most founder pitches die in the first sentence. Why? They lead with the product. Reporters don’t… Continue reading How to Get Media Coverage as a Tech Startup: A Founder’s Guide
Why Generic PR Doesn’t Work for Tech The tech world has its own rhythm. Product cycles are fast, audiences are skeptical, and journalists covering your space hear hundreds of pitches a month. A generalist agency might know how to write a press release, but do they know which reporters at TechCrunch or Wired actually cover… Continue reading Tech PR Strategies That Drive Growth for Startups and SaaS Brands
1. Build Your Crisis Playbook Before You Need It The worst time to figure out your crisis response is in the middle of one. Start with a clear social media policy for your employees and a crisis management manual that outlines who speaks, when, and through which channels. Information moves rapidly online, so a single… Continue reading How Your Blog Becomes Your Most Valuable Asset in a Crisis
The ironic part of this new digital world, is that the strategies to get noticed are more like those of the pre-internet era than the more recent coding-focused SEO ones. Because the AI platforms rely on high-value media placements to form their responses (as opposed to, say, owned media blogs, paid media ads, or indexed… Continue reading In the AI Era, Earned Media Wins the Race
Building trust in regulated, critical industries
Mission-driven messaging and community engagement strategies
Managing complex stakeholder relationships in regulated environments
Overview Each year, Gage enrolls more than 3,000 students in adult and youth programs, including ateliers and intensives. An additional 8,000 community members engage through free lectures, youth programs, family events, and online learning. The institution wanted to expand their enrollment locally, and elevate their visibility on a national level to attract those truly dedicated… Continue reading Building Brand Awareness for an Independent Art Academy
The Challenge Affordable housing is one of the main concerns of almost everyone. When USC Lusk Center for Real Estate turned to THO to handle the outreach for its annual USC Casden Forecast it was critical that we can numbers – the forecast focuses on rents in Southern California – and make the relevant. As… Continue reading Making Real Estate Economics Matter to Millions of Californians
Challenge From pioneering mobile vaccine clinics during the COVID-19 crisis, to hosting impactful community health fairs, amplifying racial justice advocacy, and celebrating the achievements of future physicians on Match Day, CDU is actively shaping a more equitable healthcare landscape. The challenge lies not in the work itself, but in increasing visibility, building brand recognition, and… Continue reading Enhancing the brand of a historically black graduate institution (HBGI)
1. Track Media Coverage and Quality Getting media coverage is great—but not all press hits carry the same weight. Go beyond the number of mentions and look at: Use tools like Meltwater or Cision to track placements, impressions, and brand sentiment. These insights are especially useful when rolling out advanced PR strategies in the healthcare… Continue reading Measuring Healthcare PR Success: Simple Metrics That Matter
SOLUTION Additionally, a white paper was researched and produced to generate leads for the SaaS platform. RESULT By implementing a strategy specifically to “news-jack” this topic, which was top of mind across the nation, hundreds of media placements nationwide were generated. By monitoring local developments and offering insights into what renters and landlords needed to… Continue reading How Do You Build Brand Awareness Amid Tight Regulations?
Building Trust in Hospitality With over 25 years of expertise, THO is your partner in navigating the intricacies of tourism and hospitality marketing. From luxury travel experiences to food and beverage establishments, we craft tailored strategies that connect your brand with the audiences that matter most. Personalized Tourism Marketing Strategies At THO, we develop fully… Continue reading Tourism & Hospitality Marketing Strategies for Success
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.
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